


During the launch event, Foxtel hinted that it was Netflix who was slowing the process, not yet having certified the box. The Netflix logo was included on some promotional material, which was deleted. The launch included a small controversy, as Foxtel had previously promised the box would ship with the Netflix app available.
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A custom-made Technicolor Skipper running Android TV, the box is the flagship device for the Foxtel Now product. On 9 November 2017, Foxtel unveiled the Foxtel Now Box.
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Foxtel announced their intention to roll out the Foxtel Now product to other devices throughout the second half of 2017, but only the PlayStation 4, Telstra TV and Sony TVs have had Foxtel Play apps upgraded to Foxtel Now. The re-branded Foxtel Now product supports playback in both SD and HD, however has not been rolled out on all Foxtel Play compatible devices yet. Foxtel Play, irrespective of device, supported playback only in Standard Definition (SD). Other changes included the addition of high-definition (HD) availability and Chromecast support on the service.įoxtel Now was not the same product as Foxtel Play. On 6 June 2017, Foxtel announced a company wide rebrand, which was to include the renaming of Foxtel Play to Foxtel Now from 7 June 2017. A re-allocation of resources towards more on-demand content, based on a review of customer viewing habits was provided as the reason for the reduction in linear channels however, pricing for the service's entry level packages was to remain unchanged. Īmidst rumours of an impending rename of the service, Foxtel announced in May 2017 that it would be removing 19 channels across its various Foxtel Play packages. As well as access to linear channels, the service would also make associated on-demand and catch up content available to subscribers.
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Sports and Movie packages would be available to subscribe as an addition to at least one starter package. The service would be available from $10 per month for each of the Documentary, Lifestyle, or Kids packages, and for $15 per month for either of the Drama or Entertainment packages. In October 2016, Foxtel CEO Patrick Delany announced that Foxtel Play would receive a new package structure with lower pricing from December that year, to coincide with the company's closure of streaming service Presto. Īustralian singer Guy Sebastian was the ambassador for Foxtel Play. At launch, the service offered over 40 live channels and hundreds of video on demand titles, with subscriptions starting at $25 a month and 6 subscription packages on offer.

The service launched on 30 July 2013, nearly two weeks ahead of its official launch of 11 August 2013. The service is an internet television alternative to Foxtel's existing cable and satellite pay television service, allowing consumers to subscribe without a lock-in contract and access it via a range of internet compatible devices (as opposed to requiring a new iQ4 set-top box). On 14 March 2013 at the Australian Subscription Television and Radio Association (ASTRA) conference, Foxtel CEO Patrick Delany announced that in August 2013 the company would launch a new service named Foxtel Play.
